ZEISS Vision ID

ZEISS Vision ID

problem

ZEISS needed to rethink how it shared its latest innovations, so the company’s digital marketing team came to the team with a challenge: help us put ZEISS technology into the hands of those who want and need it. Oh, and do it virtually.

solution

Vision ID is an interactive storytelling platform that features modern breakthroughs from leaders in life and material sciences research. It’s a way to create both in-person and online experiences that attract, inspire and enable ZEISS’ potential customers to understand what their microscopes are capable of.

ZEISS initially envisioned an immersive tunnel with video screens on the walls to showcase new tech, resembling a walk inside a microscope, but the creative team wanted to create something more distinct and pandemic-friendly. We saw it as a chance to be experiential and interactive while ensuring COVID safety.

During a five-week concept phase, the team delved into research, development, and microscopy, uncovering fascinating work by ZEISS products in universities and hospitals. We highlighted compelling stories from scientists in neuroscience, cancer research, material innovations, and more, developing profiles through interviews.

year

2021

year

2021

year

2021

year

2021

role

Design Director

role

Design Director

role

Design Director

role

Design Director

agency

Goods & Services

agency

Goods & Services

agency

Goods & Services

agency

Goods & Services

category

Experiential

category

Experiential

category

Experiential

category

Experiential

01

02

03

04

05

06

07

08

09

10

11

12

13

14

15

16

17

18

19

20

21

22

23

.say hello

I'm currently accepting freelance projects. Drop me a line and let's make something beautiful together.

.say hello

I'm currently accepting freelance projects. Drop me a line and let's make something beautiful together.

.say hello

I'm currently accepting freelance projects. Drop me a line and let's make something beautiful together.

.say hello

I'm currently accepting freelance projects. Drop me a line and let's make something beautiful together.