In 2012, Vans launched a limited edition of one of their most celebrated sneakers – the Half Cab. To promote the new line, we pitched an in store timeline, where customers could engage with the rich history behind how that product became such a legend.
The timeline featured bite sized chunks of content, such as quizzes, short video clips, trivia etc. The purpose was to engage the viewer and to support in-store sales.
© 2017 Matheus Meneghel. Most projects designed between 2012 and 2017.