http://www.matheusmeneghel.com Matheus Meneghel Portfolio Sun, 27 Feb 2011 11:56:01 +0000 http://www.matheusmeneghel.com en http://www.matheusmeneghel.com/Ray-Ban-Redressed http://www.matheusmeneghel.com/following/matheusmeneghel.com/Ray-Ban-Redressed Sun, 27 Feb 2011 11:56:01 +0000 Matheus Meneghel Portfolio 1088147 <img src="http://payload.cargocollective.com/1/0/29233/1088147/RayBan_Sketch.jpg" width="370" height="350" width_o="370" height_o="350" src_o="http://payload.cargocollective.com/1/0/29233/1088147/RayBan_Sketch_o.jpg" data-mid="5333163" border="0" align="left"/>Ray Ban Redressed Client: Ray Ban. Problem: The sunglasses business is over saturated. Insight: Ray Ban is an iconic brand and has been part of popular culture for many years. Why not expand the passion for the brand to other product lines? Strategy: Ray Ban Redressed is a crowdsourced design contest that lets consumers design an apparel and accessories line for the brand. Then people can vote on the projects they like the most. The ones with more "likes" get manufactured. Roles: CONCEPTING / ART DIRECTION / INTERACTIVE DESIGN Click on the slideshow area to pause it. <img src="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-01.jpg" width="670" height="376" width_o="800" height_o="450" src_o="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-01_o.jpg" data-mid="5333714" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-02.jpg" width="670" height="465" width_o="800" height_o="556" src_o="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-02_o.jpg" data-mid="5333717" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-03.jpg" width="670" height="775" width_o="800" height_o="926" src_o="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-03_o.jpg" data-mid="5333724" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-04.jpg" width="670" height="524" width_o="800" height_o="626" src_o="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-04_o.jpg" data-mid="5333726" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-05.jpg" width="670" height="500" width_o="800" height_o="598" src_o="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-05_o.jpg" data-mid="5333728" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-06.jpg" width="670" height="586" width_o="800" height_o="700" src_o="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-06_o.jpg" data-mid="5333729" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-07.jpg" width="670" height="418" width_o="800" height_o="500" src_o="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-07_o.jpg" data-mid="5333732" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-08.jpg" width="670" height="418" width_o="800" height_o="500" src_o="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-08_o.jpg" data-mid="5333735" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-09.jpg" width="670" height="418" width_o="800" height_o="500" src_o="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-09_o.jpg" data-mid="5333737" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-10.jpg" width="670" height="418" width_o="800" height_o="500" src_o="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-10_o.jpg" data-mid="5333739" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-11.jpg" width="670" height="418" width_o="800" height_o="500" src_o="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-11_o.jpg" data-mid="5333743" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-12.jpg" width="670" height="1172" width_o="800" height_o="1400" src_o="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-12_o.jpg" data-mid="5333745" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-13.jpg" width="670" height="1172" width_o="800" height_o="1400" src_o="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-13_o.jpg" data-mid="5333748" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-14.jpg" width="670" height="685" width_o="800" height_o="818" src_o="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-14_o.jpg" data-mid="5333751" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-15.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-15_o.jpg" data-mid="5333752" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-16.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/29233/1088147/Ray-Ban-16_o.jpg" data-mid="5333754" border="0" align="left"/> Ray Ban Redressed Client: Ray Ban. Problem: The sunglasses business is over saturated. Insight: Ray Ban is an iconic brand and has been part of popular... http://www.matheusmeneghel.com/Ryanair-Website-Redesign http://www.matheusmeneghel.com/following/matheusmeneghel.com/Ryanair-Website-Redesign Sat, 11 Dec 2010 03:58:00 +0000 Matheus Meneghel Portfolio 850108 <img src="http://payload.cargocollective.com/1/0/29233/850108/1-Ryanair.jpg" width="670" height="845" width_o="800" height_o="1010" src_o="http://payload.cargocollective.com/1/0/29233/850108/1-Ryanair_o.jpg" data-mid="4053999" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/850108/2-Ryanair.jpg" width="670" height="954" width_o="800" height_o="1140" src_o="http://payload.cargocollective.com/1/0/29233/850108/2-Ryanair_o.jpg" data-mid="4054000" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/850108/3-Ryan.jpg" width="670" height="954" width_o="800" height_o="1140" src_o="http://payload.cargocollective.com/1/0/29233/850108/3-Ryan_o.jpg" data-mid="4058445" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/850108/4-Ryanair.jpg" width="670" height="915" width_o="800" height_o="1093" src_o="http://payload.cargocollective.com/1/0/29233/850108/4-Ryanair_o.jpg" data-mid="4054002" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/850108/5-Ryanair.jpg" width="670" height="1289" width_o="800" height_o="1540" src_o="http://payload.cargocollective.com/1/0/29233/850108/5-Ryanair_o.jpg" data-mid="4054003" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/850108/6-Ryanair.jpg" width="670" height="726" width_o="800" height_o="867" src_o="http://payload.cargocollective.com/1/0/29233/850108/6-Ryanair_o.jpg" data-mid="4054004" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/850108/7-Ryan.jpg" width="670" height="804" width_o="800" height_o="960" src_o="http://payload.cargocollective.com/1/0/29233/850108/7-Ryan_o.jpg" data-mid="4058334" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/850108/8-Ryanair.jpg" width="670" height="871" width_o="800" height_o="1040" src_o="http://payload.cargocollective.com/1/0/29233/850108/8-Ryanair_o.jpg" data-mid="4054008" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/850108/9-Ryanair.jpg" width="670" height="871" width_o="800" height_o="1040" src_o="http://payload.cargocollective.com/1/0/29233/850108/9-Ryanair_o.jpg" data-mid="4054009" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/29233/850108/Ryanair_Sketch.jpg" width="370" height="350" width_o="370" height_o="350" src_o="http://payload.cargocollective.com/1/0/29233/850108/Ryanair_Sketch_o.jpg" data-mid="4058724" border="0" align="left"/>Ryanair's Website Redesign This is your captain speaking. Ryanair is an Irish airline established in 1985. Currently they are Europe’s largest low-cost carrier and the second busiest in terms of passenger volume. But like many airlines, their design is mundane at best. Very Web 1.0 if I might say. The goal of the redesign was simple: booking a flight needs to be easy and pleasant. Also, the information that customers want (Flights, prices etc.) needs to be the first thing seen. So sit back, relax and hit the recline button. It’s time for takeoff. Roles: CONCEPTING / INTERACTIVE DESIGN Click on the slideshow area to pause it. Ryanair's Website Redesign This is your captain speaking. Ryanair is an Irish airline established in 1985. Currently they are Europe’s largest low-cost carrier... http://www.matheusmeneghel.com/Find-Ur-Car http://www.matheusmeneghel.com/following/matheusmeneghel.com/Find-Ur-Car Fri, 19 Nov 2010 19:20:45 +0000 Matheus Meneghel Portfolio 795290 <img src="http://payload.cargocollective.com/1/0/29233/795290/Findurcar_Sketch.jpg" width="370" height="350" width_o="370" height_o="350" src_o="http://payload.cargocollective.com/1/0/29233/795290/Findurcar_Sketch_o.jpg" data-mid="3863382" border="0" align="left"/>Find Ur Car.A Smarter Way of Parking. You’ve been in the situation; I’ve been in the situation. “Where’s the car?” With this in mind, “Find Your Car” was created. It is a low cost technology that takes advantage of the device every person has to have on them, their mobile phone. In the garage, users with smart phones receive location maps, guides to validation systems and their exact car locations, while non-smart phone users are directed and kindly reminded of their cars location, with the help of display screens in the garage. Shopping complete, automobile found. Now that’s one happy driver. Roles: CONCEPTING / INFOGRAPHICS DESIGN / FLASH ANIMATION Find Ur Car.A Smarter Way of Parking. You’ve been in the situation; I’ve been in the situation. “Where’s the car?” With this in mind, “Find Your... http://www.matheusmeneghel.com/Reporters-Without-Borders http://www.matheusmeneghel.com/following/matheusmeneghel.com/Reporters-Without-Borders Tue, 09 Nov 2010 23:31:24 +0000 Matheus Meneghel Portfolio 769910 <img src="http://payload.cargocollective.com/1/0/29233/769910/RSF_Concept.jpg" width="370" height="350" width_o="370" height_o="350" src_o="http://payload.cargocollective.com/1/0/29233/769910/RSF_Concept_o.jpg" data-mid="3861014" border="0" align="left"/>Reporters Without Borders.Infochamps Campaign. Problem: In some countries, a journalist can be thrown in prison for years for a single offending word or photo posted online. Client: RWB is an organization that supports journalists persecuted for exercising freedom of speech. Insight: We must take information and make it available to everyone. We must champion the information. We must become champions of information. We must become infochamps. Strategy: Phase 1 - Raise awareness using guerilla advertising tactics and traditional print ads. Phase 2 - Ask people to interact with infochamps.org, a platform to know about and share censorship news. Roles: CONCEPTING / ART DIRECTION / INTERACTIVE DESIGN Click on the slideshow area to pause it. <img src="http://payload.cargocollective.com/1/0/29233/769910/RSF-02.jpg" width="670" height="439" width_o="800" height_o="525" src_o="http://payload.cargocollective.com/1/0/29233/769910/RSF-02_o.jpg" data-mid="3648972" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/769910/RSF-03.jpg" width="670" height="527" width_o="800" height_o="630" src_o="http://payload.cargocollective.com/1/0/29233/769910/RSF-03_o.jpg" data-mid="3648974" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/769910/RSF-04.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/29233/769910/RSF-04_o.jpg" data-mid="3648975" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/769910/RSF-05.jpg" width="670" height="515" width_o="800" height_o="616" src_o="http://payload.cargocollective.com/1/0/29233/769910/RSF-05_o.jpg" data-mid="3648976" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/769910/RSF-06.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/29233/769910/RSF-06_o.jpg" data-mid="3648977" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/769910/RSF-07.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/29233/769910/RSF-07_o.jpg" data-mid="3648978" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/769910/RSF-08.jpg" width="670" height="550" width_o="800" height_o="657" src_o="http://payload.cargocollective.com/1/0/29233/769910/RSF-08_o.jpg" data-mid="3648980" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/769910/RSF-09.jpg" width="670" height="459" width_o="800" height_o="549" src_o="http://payload.cargocollective.com/1/0/29233/769910/RSF-09_o.jpg" data-mid="3648981" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/769910/RSF-10.jpg" width="670" height="506" width_o="800" height_o="605" src_o="http://payload.cargocollective.com/1/0/29233/769910/RSF-10_o.jpg" data-mid="3648982" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/769910/RSF-12.jpg" width="670" height="478" width_o="800" height_o="571" src_o="http://payload.cargocollective.com/1/0/29233/769910/RSF-12_o.jpg" data-mid="3648984" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/769910/RSF-13.jpg" width="670" height="949" width_o="800" height_o="1134" src_o="http://payload.cargocollective.com/1/0/29233/769910/RSF-13_o.jpg" data-mid="3648985" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/769910/RSF-14.jpg" width="670" height="761" width_o="800" height_o="909" src_o="http://payload.cargocollective.com/1/0/29233/769910/RSF-14_o.jpg" data-mid="3648987" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/769910/RSF-15.jpg" width="670" height="460" width_o="800" height_o="550" src_o="http://payload.cargocollective.com/1/0/29233/769910/RSF-15_o.jpg" data-mid="3648988" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/769910/RSF-16.jpg" width="670" height="474" width_o="800" height_o="567" src_o="http://payload.cargocollective.com/1/0/29233/769910/RSF-16_o.jpg" data-mid="3648989" border="0" align="left"/> Reporters Without Borders.Infochamps Campaign. Problem: In some countries, a journalist can be thrown in prison for years for a single offending word or photo... http://www.matheusmeneghel.com/Allstate-Digital-Locker http://www.matheusmeneghel.com/following/matheusmeneghel.com/Allstate-Digital-Locker Tue, 09 Nov 2010 01:45:40 +0000 Matheus Meneghel Portfolio 766944 <img src="http://payload.cargocollective.com/1/0/29233/766944/Allstate-Landing.jpg" width="670" height="402" width_o="800" height_o="480" src_o="http://payload.cargocollective.com/1/0/29233/766944/Allstate-Landing_o.jpg" data-mid="5502149" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/766944/Allstate-1.jpg" width="670" height="603" width_o="800" height_o="720" src_o="http://payload.cargocollective.com/1/0/29233/766944/Allstate-1_o.jpg" data-mid="5503397" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/766944/Allstate-2.jpg" width="670" height="737" width_o="800" height_o="880" src_o="http://payload.cargocollective.com/1/0/29233/766944/Allstate-2_o.jpg" data-mid="5503398" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/766944/Allstate-3.jpg" width="670" height="603" width_o="800" height_o="720" src_o="http://payload.cargocollective.com/1/0/29233/766944/Allstate-3_o.jpg" data-mid="5503401" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/766944/Allstate-DL-4.jpg" width="670" height="603" width_o="800" height_o="720" src_o="http://payload.cargocollective.com/1/0/29233/766944/Allstate-DL-4_o.jpg" data-mid="3825920" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/766944/Allstate-DL-5.jpg" width="670" height="603" width_o="800" height_o="720" src_o="http://payload.cargocollective.com/1/0/29233/766944/Allstate-DL-5_o.jpg" data-mid="3825921" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/29233/766944/Allstate_Wires.jpg" width="370" height="350" width_o="370" height_o="350" src_o="http://payload.cargocollective.com/1/0/29233/766944/Allstate_Wires_o.jpg" data-mid="3856802" border="0" align="left"/> Allstate Digital LockerAllstate Digital Locker is a flexible application that lets users create an inventory of items in their computers. They take pictures of any items intended to be covered by their home insurance. Afterwards they can organize their personal properties by room, category or in item lists. On this project I had the chance to art direct and design an entire web application for All State, while interning at IQ Agency. Roles: ART DIRECTION / INTERACTIVE DESIGN Click on the slideshow area to pause it. Allstate Digital LockerAllstate Digital Locker is a flexible application that lets users create an inventory of items in their computers. They take pictures of... http://www.matheusmeneghel.com/Spin-Magazine-iPad-App http://www.matheusmeneghel.com/following/matheusmeneghel.com/Spin-Magazine-iPad-App Sat, 30 Oct 2010 18:34:12 +0000 Matheus Meneghel Portfolio 743905 <img src="http://payload.cargocollective.com/1/0/29233/743905/Spin_Concept.jpg" width="370" height="345" width_o="370" height_o="345" src_o="http://payload.cargocollective.com/1/0/29233/743905/Spin_Concept_o.jpg" data-mid="3856345" border="0" align="left"/>Spin Magazine iPad App One of my favorite projects at Portfolio Center involved transferring the content of a print publication to a digital device. For this task, I chose an issue of Spin Magazine. It was important to enhance the design of the issue while still honoring the original layout. First, the grid and hierarchy were altered to fit the new mode of reading. Then, I implemented digital elements such as an interactive photo gallery, a game and a dynamic panoramic image. In addition to the content of the magazine, I created two interactive advertisements, one for Gillette and one for Ray Ban. The overall result was an immersive experience that supported the Spin brand. This assignment has fed my passion for digital publications. I would be extremely enthusiastic about working with them in the future. Roles: INTERACTIVE DESIGN / MOTION GRAPHICS Click on the slideshow area to pause it. <img src="http://payload.cargocollective.com/1/0/29233/743905/Spin-1.jpg" width="670" height="659" width_o="800" height_o="788" src_o="http://payload.cargocollective.com/1/0/29233/743905/Spin-1_o.jpg" data-mid="3510249" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/743905/Spin-2.jpg" width="670" height="659" width_o="800" height_o="788" src_o="http://payload.cargocollective.com/1/0/29233/743905/Spin-2_o.jpg" data-mid="3510250" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/743905/Spin-3.jpg" width="670" height="659" width_o="800" height_o="788" src_o="http://payload.cargocollective.com/1/0/29233/743905/Spin-3_o.jpg" data-mid="3510253" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/743905/Spin-4.jpg" width="670" height="659" width_o="800" height_o="788" src_o="http://payload.cargocollective.com/1/0/29233/743905/Spin-4_o.jpg" data-mid="3510256" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/743905/Spin-5.jpg" width="670" height="659" width_o="800" height_o="788" src_o="http://payload.cargocollective.com/1/0/29233/743905/Spin-5_o.jpg" data-mid="3510258" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/743905/Spin-6.jpg" width="670" height="659" width_o="800" height_o="788" src_o="http://payload.cargocollective.com/1/0/29233/743905/Spin-6_o.jpg" data-mid="3510259" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/743905/Spin-7.jpg" width="670" height="659" width_o="800" height_o="788" src_o="http://payload.cargocollective.com/1/0/29233/743905/Spin-7_o.jpg" data-mid="3510260" border="0" align="left"/> Spin Magazine iPad App One of my favorite projects at Portfolio Center involved transferring the content of a print publication to a digital device. For this... http://www.matheusmeneghel.com/Etta-James-Album-Cover http://www.matheusmeneghel.com/following/matheusmeneghel.com/Etta-James-Album-Cover Sun, 27 Jun 2010 12:34:35 +0000 Matheus Meneghel Portfolio 483439 <img src="http://payload.cargocollective.com/1/0/29233/483439/james1.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/29233/483439/james1_o.jpg" data-mid="3509735" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/483439/james2.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/29233/483439/james2_o.jpg" data-mid="3509738" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/483439/james3.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/29233/483439/james3_o.jpg" data-mid="3509740" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/483439/james4.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/29233/483439/james4_o.jpg" data-mid="3509742" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/483439/james5.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/29233/483439/james5_o.jpg" data-mid="3509744" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/483439/james6.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/29233/483439/james6_o.jpg" data-mid="3509746" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/29233/483439/Etta_Sketch.jpg" width="370" height="350" width_o="370" height_o="350" src_o="http://payload.cargocollective.com/1/0/29233/483439/Etta_Sketch_o.jpg" data-mid="3863325" border="0" align="left"/>Etta James Album Cover I transported myself back to the 1950’s to do some entertainment design work for Etta James At Last album. The remastered recordings on this album feature some of the diva’s greatest work. Without a doubt her music played a major role in my inspiration. Rolls: CONCEPTING / PACKAGE DESIGN / ILLUSTRATIONS Etta James Album Cover I transported myself back to the 1950’s to do some entertainment design work for Etta James At Last album. The remastered recordings on... http://www.matheusmeneghel.com/Mix-Match-iPhone-apps http://www.matheusmeneghel.com/following/matheusmeneghel.com/Mix-Match-iPhone-apps Sun, 02 May 2010 22:41:40 +0000 Matheus Meneghel Portfolio 389082 <img src="http://payload.cargocollective.com/1/0/29233/389082/Hippo_Drawing.jpg" width="370" height="350" width_o="370" height_o="350" src_o="http://payload.cargocollective.com/1/0/29233/389082/Hippo_Drawing_o.jpg" data-mid="3860196" border="0" align="left"/>Mix and Match iPhone Apps We all know smart phones are all the rage these days, but it wasn’t until recently that we learned these phones could be used as a learning tool for children. Plus, it’s also a good way to keep the occupied. Hence Hippo Hooray was created. The app was targeted at toddlers and right now it has a family of 3 apps that are sold exclusively on Apples App Store.

The goal of Hippo is to match the pictures kids see on their devices. On Animal Mix&Match they play with animals faces, on Fruit Mix&Match fruits and on Alien Mix&Match they have the opportunity to create weird mysterious alien creatures. Now that makes one appy kid. This was a collaborative project with Jackson Fish Market. Roles: CONCEPTING / INTERFACE DESIGN Launch the Hippo Horray site. Launch the Animal Mix and Match in the App Store. <img src="http://payload.cargocollective.com/1/0/29233/389082/Hippo-Screens-1.jpg" width="670" height="485" width_o="800" height_o="580" src_o="http://payload.cargocollective.com/1/0/29233/389082/Hippo-Screens-1_o.jpg" data-mid="3860695" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/389082/Hippo-Screens-2.jpg" width="670" height="485" width_o="800" height_o="580" src_o="http://payload.cargocollective.com/1/0/29233/389082/Hippo-Screens-2_o.jpg" data-mid="3860696" border="0" align="left"/> Mix and Match iPhone Apps We all know smart phones are all the rage these days, but it wasn’t until recently that we learned these phones could be used as a... http://www.matheusmeneghel.com/Betty-Crocker-Cookbook http://www.matheusmeneghel.com/following/matheusmeneghel.com/Betty-Crocker-Cookbook Sun, 02 May 2010 15:11:56 +0000 Matheus Meneghel Portfolio 388481 <img src="http://payload.cargocollective.com/1/0/29233/388481/Betty_Drawing.jpg" width="370" height="345" width_o="370" height_o="345" src_o="http://payload.cargocollective.com/1/0/29233/388481/Betty_Drawing_o.jpg" data-mid="3860780" border="0" align="left"/>Betty Crocker Hands Free CookbookA new way to interact with your cookbook, touch-free and online. The Betty Crocker Hands Free Cookbook brings Betty Crocker back into the modern kitchen. Using gesture recognition technology, this cookbook allows users to turn pages, see nutritional facts, and interact with Betty Crocker with the wave of a hand. This project was submited to Cannes Future Lions Competition 2010. Roles: INTERACTIVE DESIGN / MOTION GRAPHICS Click on the slideshow area to pause it. Launch the project's page on Youtube. <img src="http://payload.cargocollective.com/1/0/29233/388481/Betty-1.jpg" width="670" height="418" width_o="800" height_o="500" src_o="http://payload.cargocollective.com/1/0/29233/388481/Betty-1_o.jpg" data-mid="1715554" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/388481/Betty-2.jpg" width="670" height="418" width_o="800" height_o="500" src_o="http://payload.cargocollective.com/1/0/29233/388481/Betty-2_o.jpg" data-mid="1715558" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/388481/Betty-3.jpg" width="670" height="418" width_o="800" height_o="500" src_o="http://payload.cargocollective.com/1/0/29233/388481/Betty-3_o.jpg" data-mid="1715559" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/388481/Betty-4.jpg" width="670" height="418" width_o="800" height_o="500" src_o="http://payload.cargocollective.com/1/0/29233/388481/Betty-4_o.jpg" data-mid="1715561" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/29233/388481/Betty-5.jpg" width="670" height="430" width_o="800" height_o="514" src_o="http://payload.cargocollective.com/1/0/29233/388481/Betty-5_o.jpg" data-mid="1715562" border="0" align="left"/> Betty Crocker Hands Free CookbookA new way to interact with your cookbook, touch-free and online. The Betty Crocker Hands Free Cookbook brings Betty Crocker back... http://www.matheusmeneghel.com/Odwalla-Redesign http://www.matheusmeneghel.com/following/matheusmeneghel.com/Odwalla-Redesign Sat, 01 May 2010 21:12:39 +0000 Matheus Meneghel Portfolio 387664 <img src="http://payload.cargocollective.com/1/0/29233/387664/Odwalla-Packaging.jpg" width="670" height="456" width_o="800" height_o="545" src_o="http://payload.cargocollective.com/1/0/29233/387664/Odwalla-Packaging_o.jpg" data-mid="1711499" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/29233/387664/Odwalla_Sketch.jpg" width="370" height="350" width_o="370" height_o="350" src_o="http://payload.cargocollective.com/1/0/29233/387664/Odwalla_Sketch_o.jpg" data-mid="3863275" border="0" align="left"/> Odwalla Smoothies Redesign Parched? Well how about a smooth take on Smoothies. Odwalla Smoothies. The freshest fruit, picked right from the tree, brought straight to your favorite grocery store or vendor. With that in mind, the redesign came to life illustrating that Odwalla is refreshing and it has real fruit inside each and every bottle.

 The smoothies came in customizable 4 pack, allowing customers to pick and choose from their favorite flavors.
 Roles: CONCEPTING / PACKAGING DESIGN / INTERACTIVE DESIGN Odwalla Smoothies Redesign Parched? Well how about a smooth take on Smoothies. Odwalla Smoothies. The freshest fruit, picked right from the tree, brought...