COLONIAL WILLIAMSBURG EXPLORER

Famous for its restored buildings and costumed interpreters, Colonial Williamsburg is one of the largest living history projects in America.

 

The Colonial Williamsburg Foundation needed a new mobile app that would help visitors make the most of their time in the historic area – where signage isn't always present.

ROLE

Art Direction & Design

 

STUDIO

Second Story

 

CREDITS

Pavani Yalla

Kate Farina

Our creative strategy was to allow visitors to be present, spending less time on screen and more time engaging with the unique environment.

 

For instance, in addition to a custom map with turn-by-turn directions, the app allows visitors to locate famous costumed interpreters at any given moment, and suggests talking points to help spark meaningful interactions.

TICKETING

Each Point of Interest screen shows details related to  the various admission tickets.

EXIT THROUGH THE GIFT SHOP

Visitors  get suggestions for products related to the attractions.

ICE BREAKER

The app suggests talking points to help spark real conversations between visitors and interpreters.

A custom map hosted on Mapbox displays dimensional buildings with details like chimneys and gables, allowing visitors to easily recognize their surroundings.

 

Along with it, we designed a cohesive icon system to help visitors navigate at a glance.

MOTION PROTOTYPING

Throughout the different phases of the project, UI animations were designed to help guide UX decisions.

WHAT'S AROUND?

A “Near Me” button quickly surfaces nearby points of interest, eliminating decision fatigue and the burden of planning ahead.

SELFIE TIME

With Colonial Camera, visitors can take a selfie and overlay their faces to historic figures to be shared on social channels.

© 2017 Matheus Meneghel. Most projects designed  between 2012 and 2017.

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