To celebrate a technical partnership that spans over a decade, Michelin was invited to install an experience inside of the National Corvette Museum.
We designed an interactive table where visitors learn more about what's behind the performance of every Michelin tire, in a digestible and fun way.
Art Direction & Motion
The experience is divided into 2 different sections and each one is unlocked with a set of 3 beakers and 3 race track objects.
The beakers unpack the benefits of the ingredients that impact the tire performance. On the other hand, the race track objects unlock the history of 3 iconic race tracks and the Corvette teams that raced and won those competitions.
For each track, we created short loops showing the features of the tires and how they affect performance.
© 2017 Matheus Meneghel. Most projects designed between 2012 and 2017.